What Is SEO?

SEO or Search Engine Optimisation is probably the most important term that you will learn to help drive more traffic to your website & help get your business listed on all the major search engines on the web. So what is SEO? Well, it means optimising your website so that search engines can easily crawl through your website content and list your website for free, driving you more organic traffic or unpaid traffic and in return driving you more business!

What Are The Important Factors To Consider To Make Sure Your Business Meets The SEO Standards Of Today?

It all starts by building a modern website that supports the latest PHP & Mysql versions, and preferably on a content management system which supports the following features and modules when setting up your SEO build on the backend of your website.

Well enough with the technicalities, all you need to know is your developer should consider placing these in the backend of your website to better your SEO performance setting you up for success.

Search Engines Love New Updated Content: 

It is important to understand that search engines like Google have an algorithm that will always want to grab and feature new, exciting and updated content regularly on their search engines, rather than old content. So if you have an article for example: how to beautify your garden, written in 2001, it is important to regularly update that content as the trends that were followed in 2001 will not necessarily be relevant in 2019. You must have a ‘Newsfeed’ to regularly update products, articles and your latest updates as an organisation.

Exciting Headers: 

What catches your eye when clicking on an article or advert? What is the first thing you see when you search for anything on Google? It’s all about ‘headers’, and the more clicks you get the higher your rankings will become.

When coming up with headers make sure it’s fun, exciting, controversial & to help you with this there are many header/title ranking sites and software that exist, so be creative.

Keywords: 

What are keywords? Let’s say you are selling a 2 bedroom apartment in Lavington, put your feet in clients’ shoes, what are they going to Google?

“2 Bedroom Apartment In Lavington”, so you should use, 2 Bedroom, Apartment & Lavington as your keywords and additionally in your header, your description & your tags. This way you are eventually driving in more direct traffic from clients looking for those specific features. You can even go a step further and put in the other featured terms that customers may be looking for in your SEO.

Use Meta Description or Excerpts To Rank Higher: 

When you search for anything on Google, what do you see under the link? A short summary or snippet describing what the link is about, this is a Meta Description which is highly considered in search results, ranking you higher when getting listed, so be informative, compelling and don’t forget to add your keywords.

Search Engine Submitting: 

There are many tools that get you listed on Search Engines. It is therefore important to take advantage of these vast resources available to you and submit your website to the search engines so that you make sure your content is regularly updated and listed on the different search engines available.

Be Patient & Plan Your Content: 

Whether you are preparing content about a service, a product, new developments as a brand or an inspiring article helping customers see the value in your services, be patient, plan out your content, plan out your headers, subheaders, images & layout. The content must hit the readers heart and must hold substance to keep them engaged so they can complete reading your content. Add call to action buttons (pay now, call now, book now…) or forms so the reader can take action, meaning the content should not only have a purpose but also look attractive & exciting to read. If a user was to click on your link and close it immediately, this is counted as a bounce, this works against you and reduces your rankings when you are trying to reel in new followers, readers or customers.

How Do I Begin Building My SEO?

Start With A Website

Call Us Now to book your FREE website consultation Session & when you are satisfied, let us help you take your business online for you in the righ way!!