The Ambassador to South Korea, Her Excellency Mwende Mwinzi, Hosted An Event Introducing K-beauty Products To Kenya At The Palacina Hotel
Introducing K-beauty Products To Kenya
The Event Took Place On The 19th Of June 2022 At The Palacina Hotel
On Sunday 19th of June, The Ambassador to South Korea, Her Excellency Mwende Mwinzi, hosted an event at Palacina Hotel, which was by invitation only, where representatives from different industries, including representatives from KEBS, the Health Ministry, and other stakeholders from the beauty industry got together to meet with individuals namely Jennifer Shyn, Director/CMO Sales & Marketing of PICOSTECH & Mr. Hugh K Lee, Chief Manager of Kolon Corporation, both of which represent the best K-beauty has to offer.
The purpose of the event was to introduce K-beauty products to Kenya, with the hope to have their products readily available to Kenyan women who desire flawless & healthy skin.
Let’s face it, South Korea is one of the top 10 beauty markets in the world, representing 2.8% of the global market. In 2019, the K-beauty products market size was valued at $10.2 billion, and is projected to reach $13.9 billion by 2027, growing at a CAGR of 9.0% from 2021 to 2027. Whereas the Asia-Pacific originally accounted for most of its market base, the qualities of K-beauty products have slowly woven their way into the minds and pockets of women across the globe, with great emphasis on wellness and health. K-beauty focuses on holistic approach. Making a person look good through goodness. The products are largely sourced from natural ingredients, and with a view of sharing the beauty, priced affordably.
The good news is that in Kenya, these products are gradually gaining attention for their affordability and effectiveness, but have yet to be mainstreamed & this was the reason for having the event on Sunday.
Products of K-beauty were presented and as there is a demand & need for good quality beauty products for all African skin types of all ages, such as masks, serums, moisturizers, the K-beauty industry can do a lot of good for not just Kenya but Africa at large. Without the need for expensive, invasive procedures, a lot of goodness can be attained through high quality, K-beauty products with natural ingredients that are suited for all skin types & most of all affordable!!
Her Excellency Mwende Mwinzi also talked about her personal experience with K-beauty and her love for it, & she has a determination to add these products to the portfolio of items she is focusing on, in a bid to increase Korean investment in Africa and conversely, Kenya’s trade with Korea.
There’s no denying there’s a need and place for K-beauty products in Kenya, and the future for African beauty industry looks bright.