Why Build A Digital Presence For Your Business?

In today’s world, businesses must ensure that they are not left behind by their competition. The most important investment that you can ever make for the betterment of your business, should be building your online presence. The more time you spend building your brand online, the more rewards you will reap. The benefits that your digital presence could have on your business, small or large, are endless!

What Are The Reasons For Building Your Digital Presence in Today’s World?

1st Impressions Count: 

Face it, today everyone uses Google, Facebook & Other Social Media Sites to look up products or services! Gone are the days you pick up a heavy telephone directory to find a business!

Do You Stand Out From The Crowd: 

With a digital presence your business is available to the world, and trust me there is enough business to go around. So don’t worry if your competitor has been in business for 40 years! What matters is building your online presence and keeping your business updated. Making new clients as well as leveraging of the existing target market that has been purchasing the same products and services you provide similar to your competitors. With an online presence make your brand stand out by highlighting the advantages, showing the world why you are better than the rest.

Economical, Fastest Way To Acquire Clients & Clients Can Take Action Immediately:

Let’s say you’ve invested into a great website and spent some time building up your social media pages to over 1,000+ followers/members. Now you have come out with a special offer:

Would you rather print out 1,000 fliers and hand them out to clients to let them know about your special offer OR would you send out an email alert/social media post/website alert informing your clients about your special offer? You do the math: which one is more time as well as cost effective?

With a digital presence setup you can now go a step further. Clients can learn more about the product or service you provide, by reading articles, viewing images, watching videos. This cuts down so much unnecessary time spent explaining the services/products in person. Lastly call to actions can be performed on computer and mobile too, Call Now (perfect if you are using a mobile phone to browse), Email Now, Book Now, Pay Now, Take Me There (Google Map) etc.

Are You Ready To Take The Plunge? Who are the most successful businesses in the world and what are their digital presence like?

How Do I Begin Building My Digital Presence?

Start With A Website

Identify What Your Pain Points Are,
Ask yourself these questions:

1. Do you have a website?
2. Does your website look old?
3. Does your website explain your products & services properly?
4. Does your website rank on Google?
5. Does your website generate any leads?
6. Do you want more out of your website, e.g. eCommerce shop, room booking, channel manager, restaurant reservations, showcase your latest offers/videos/images, live chat…

Identify what problems you need to solve now?

Understand that your website acts like a sales funnel, a branch of your business or a store front and is completely independent of your business and how it performs. So continue to run your business with your brand standards, customer service and think of  all the new clients acquired online as a bonus!

My Website Is Built, Now What?

Start With A Google Page & A Social Media Page

Kenya does not operate the same way as America, Australia or the UK, you need to follow the trends of what Kenyans want and tap into how to acquire these clients properly. During my time spent in the digital space, I came across a case study with some fellow developers to test how social media and search engine marketing works and how best to acquire customers in Kenya. What we discovered was astounding and the complete opposite to the results in the US. When we carried out a social media campaign and spent a $1,000 we discovered that the reach was hundreds and thousands of people who will learn about the brand & products/services but the ROI didn’t break even, immediately. This made us realise that over time, the followers and members that know about you, would continue to follow you and purchase down the line as this builds Brand Awareness, making this a long term plan.

Now when we did the same test with Search Engine Marketing what we found was that Kenyans are huge Googlers:

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These type of customers are immediate buyers and the campaign that was run, turned into millions of shillings of revenue for the client, making this the best marketing option for ROI.

What does this mean? It is not a must to spend money right now, but to eventually build your brand on both Google and Social Media preferably Facebook, as this both brings in awareness. If your search engine optimisation is setup well, you will start attracting new clients to your business. The benefits of both these channels are that they have a review & rating system that when your clients leave a good review you will automatically climb in rankings so that new browsers are likely to find you more easily without having to carry out a paid advertising campaign all the time.

My Social Media & Google Pages Are Built, What Next?

Build A Database Of Prospect Customers & Existing Customers To Acquire New Or Continued Business 

Database is key to your success, whether this is social media followers, whatsapp groups, email subscribers, push notification subscribers or loyalty members, you need to leverage this through regular alerts of your special offers and company updates to retain these customers to continue purchasing from you or following you.

I could go on about digital marketing or building your digital brand forever, in fact sometimes my wife needs to tell me to Zone Out, so we can enjoy an episode from Game Of Thrones 🙂 Well if you want to jump onto the band wagon, I’m Throwing in a Special Offer For Only The First 3 Companies in July 2019.

July 2019 Special Offer

Get A New Website Starting From 675USD (Startup Package)

Let Me Start Building Your Digital Presence

Hassan Jiwani

Project Manager, Entrepreneur, UXO Developer & Visionary

Call me or Whats-app me on my direct line below to book your FREE website consultation Session & when you are satisfied let me take your business online for you!!