Setting Your Price Point: A Business Strategy
Understanding the Art of Pricing- Pricing your products or services effectively is a critical aspect of running a successful business. Your price point not only impacts your revenue but also shapes customer perception and can make or break your competitiveness
Navigating Inflation: Should You Peg Your Pricing to the USD in Turbulent Times?
Insights for Kenyan Businesses in the Face of Currency Depreciation and Inflation. As Kenyan businesses face the challenges of currency depreciation and rising inflation, one critical decision they must make is whether to peg their pricing to the USD or