An Introduction to The Power of Color - Written by Alia Datoo Color plays a huge role in our daily lives, at times subtly and at times dramatically. Each color invokes different emotions and has the power to affect our mood and wellbeing to a great extent. Color greatly influences how we see ourselves and the world around us. Color not only shifts the way in which we see ourselves, but also the way others see us. For example, people may interact with you differently based on the energy of the colors you are wearing.