Shifting Focus from Profit to Purpose- In today's competitive business landscape, it's easy to get caught up in the relentless pursuit of profit. After all, profit is often seen as the ultimate measure of success. However, a growing number of businesses are discovering that there's more to success than just making money. They are focusing on making a meaningful difference in the world, and in doing so, they are not only finding purpose but also achieving sustainable success. In this article, we will explore why it's crucial to shift your business's focus from making money to making a difference and provide ten actionable pointers to help you get started.