'HOW ATTACHED ARE WE TO OUR REPUTATION' - By Khilan Shah Very often we may find ourselves in a position when our actions and behaviour–although they may make sense to us or we have reasons for them that we are not able to share–will come into conflict with the way others around you would like you to act or live your life. This can happen at home, at work, with friends, and even within a community. Psychological or emotional tools such as criticism, sarcasm, withdrawal of approval, threats or even rejection can be used to try and force you to comply with the standards set by others or the community.